building-a-website

Building a Website – Art or Science

COMMON MYTHS

 

1. Building a website is a time-bound activity

2. One can ignore Mobile compatibility and performance in the initial stages

3. The website can be built at a very-very low cost

4. Brand & USP’s should be communicated “loud & shout” on the website

5. The website can be built at a very-very low cost

6. Brand & USP’s should be communicated “loud & shout” on the website

 

PHASE APPROACH

 

PHASE – I  DISCOVERY

Understanding Requirements Define the Problem Statement Define the Objective Discovery – Understand Company & Products being offered Define & Understand your customer personality Market Positioning- Define Brand personality Scope & Requirement Document

 

PHASE – II  WEBSITE DESIGN & DEVELOPMENT

Development Methodology LeadWalnut.com Follow Agile Development Methodology. Build features based on customer feedback.

 

Simple Yet Impactful Tips

1. The website must be “Customer Centric”

2. The website must be “Mobile Responsive”

3. The website must be “High Performant”

4. The website must be “SEO Compliant”

 

RECIPE FOR WORLD CLASS DESIGN

LeadWalnut.com Establish an emotional connect with Customer Build Trust & Engage visitors Highlight Differentiators which matters most to the audience Content should be educative, entertaining, informative or simply about the brand? Provide clear calls to action and lead capture forms.

 

STAGES IN DESIGN AND DEVELOPMENT

LeadWalnut.com Understand the Target Audience Understand the Business Context Build the information Design Visual Design Content Generation Website Build out Website Deployment Web Maintenance Continuous Upgradation

 

PHASE – III WEB MAINTENANCE & CONTINUOUS UPGRADATION

Website Maintenance & Upgradation LeadWalnut.com Deployment & Maintenance Staging & Live Environment Periodic Backups Auto Recovery in case of crash Performance Tuning with every significant change Website should be continuously upgraded to build features based on customer feedback

 

B2B VS B2C DESIGN – IS THERE A DIFFERENCE?

B2B Longer & Complex Sales Cycle (Relationship Building) Customer value the benefits specific to their Industry Thought Leadership – essential component of strong branding and marketing strategy Content Matters – Bogs to educate, whitepapers, case studies etc. B2C Straightforward and less complex sales cycle Customer values the perceived emotional benefits of a product or service Thought Leadership is never a focus area Apart from specific product features any other content will distract the customers

Call to Action

Lead capture form

Chat

Download whitepaper, Blog or a video Call to Action

Buy Now

Join Now

Shop Now

Now – Now – Now Bring that cool factor Apart from being cool, must have engaging design & highly functional

 

WEBSITE BUILDING IS AN “ART” YOU NEED TO CONNECT WITH CUSTOMER EMOTIONALLY “SCIENCE” YOU NEED TO FOLLOW SPECIFIC ENGINEERING PROCESSES TO DESIGN AND DEVELOP A WEBSITE

 

Do you want to Dominate the Digital! Call us @ LeadWalnut.com Natarajan Alagappan 99725-72224 nattu@leadwalnut.com Ajay Batra 97414-97123 ajay@leadwalnut.com

Thank You

 

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getnattu@gmail.com

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