“Leads per month” – The most misleading metric in B2B marketing

The problem starts with what is measured as a ‘Lead’. “A lead is a prospective customer of a product or service, recognized when an individual or business shows interest and provides contact information.”

So, what’s wrong with this?

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B2B startups: A route to win your first 10 customers

As a B2B startup let us confirm this – you would have used ‘Gmail for work’ and gotten your work email setup yes? It’s important, you will see this later in the article.

Let’s roll up sleeves, blast a couple of myths away and find that guaranteed growth path to your first 10 customers.

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Cool B2B Tools

B2B marketing is not as simple as it sounds.
Every marketer and the B2B business owner needs to generate a consistent pipeline of quality leads. In this carefully curated list, you will find a list of useful B2B tools that can enable your mission to generate high-quality leads.

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Building a Website – Art or Science

Building a website is a time-bound activity, one can ignore Mobile compatibility and performance in the initial stages, the website can be built at a very-very low cost, Brand & USP’s should be communicated “loud & sound” on the website.
These are the common myths that we will bust on this article.

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Google AdWords: 5 best practices to unlock ROI

Are you a business looking to increase your leads? Are you looking for a flexible marketing platform? Do you want to see quick results? Do you want to know more about your visitors market?
Google AdWords is the right answer for you Do you want to get global as well as local customers?

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5 Exciting B2B Marketing Tools in 2017

The biggest challenge as a marketer starts with finding the right profiles that fit your target market. Buying costly databases most often ends up in wasted dollars. This is where MarianaIQ comes in.
MarianaIQ is a demand generation platform that does two things:

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The Definitive Guide To Marketing Your E-commerce Store

Congratulations on launching your online store. Getting orders online without a physical store opens up limitless opportunities for sales growth. But if there isn’t a focussed effort to grow the website traffic, chances are you are struggling with very few visitors and single digit orders every week.

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