LeadWalnut B2B Marketing Survey Β· 2026

Where are you placing your bets for SEO, GEO & inbound lead gen in 2026?

LeadWalnut is mapping how B2B marketing leaders and practitioners are planning the year ahead. The goal is to understand what teams are actually looking for β€” rather than relying on guesswork or whatever's trending.

We'll publish the aggregate findings on our website and social channels, and only tag or name you with your permission. ~3 minutes Β· stay anonymous if you prefer.
1Across SEO, GEO and inbound lead generation, where is the biggest share of your 2026 budget going?*
Select up to 2
2How do you plan to deliver most of this work this year?*
Select up to 2
3Which capability are you most actively looking to add in the next 6–12 months?*
Select up to 2
4How are you approaching automation for this work?*
Select up to 2
5What matters most when you judge whether your SEO / GEO / inbound is working?*
Select up to 2
6Do you think backlinks are still relevant and important?*
Pick one
If yes, why?
7As buyers move to AI-driven search, what's the hardest part of staying visible?
A line or two in your own words.
8When you hire an agency for SEO / GEO / inbound, what makes a partner genuinely worth it?
A line or two in your own words.
Keep my response anonymous.

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LeadWalnut Β· SEO + GEO + Inbound for B2B Tech Β· leadwalnut.com

Thank you β€” your insights are in.

Your perspective will directly shape the article we publish for the B2B marketing community. We appreciate you taking the time to share what's working, what's shifting, and what you're betting on for 2026.

LeadWalnut Β· 2026 Search Shift