How to Improve Ranking for Keyword Variations?

‍1. Identify keyword variations:

Once you publish the page, along with targeted keywords, the page starts ranking for multiple other keyword variations. Ideally, these variations cannot be found through any keyword research tools.

2. Filter out relevant keywords:‍

Pull these keywords from Google Search Console, check out the relevancy and search volume of these keywords.‍

3. Irrelevant Keywords:‍

On the other side, if the blog ranks for irrelevant keywords, then there is a huge mismatch of content. Understand the search intent & rebuild the content accordingly.

4. Optimize Page:‍

Optimize the page for these relevant keywords. Analyze the top ranking competitor’s pages for more content optimization ideas.

5. Build Internal links:‍

Build internal links via these keyword variations as well from relevant pages on the website. 

6. Monitor Impact:‍

Closely monitor the rankings of these keyword variations & plan next steps to improve traffic to the website.