150% Increase in E-commerce site traffic through SEO
Despite partnering with renowned brands like Kajaria, Jaquar, Philips, and Kohler, the website failed to showcase its 55K products. The shopify site had many complex technical issues constraining the website's growth. The organic traffic remained low at 20K/month, far below the estimated potential of 300K/month considering the extensive product range and categories.
The client is India’s leading building materials retailer with over 120+ fulfilment centres nationwide, catering to the needs of homeowners, plumbers, electricians, builders, and contractors with a vision to provide a one-stop-shop experience for all construction materials & building products. The company’s objective was to increase its e-commerce website traffic through content optimization, improve engagement on the website, and generate inquiries from form fill-ups.
Key benefits to the Client
Research & AnalysisThe initial research revealed that
What was Done by LeadWalnut
products were expanded in website through keyword research, proper header tags implementation & accurate pricing details
category page content were created and published
subcategory pages were created based on search intent to cater brand specific queries
Regular blogs were published covering various categories
dynamic URLs & 100K+ duplicate pages were blocked from crawling and indexing
How Leadwalnut can help?
LeadWalnut is an ISO-certified enterprise SEO specialist focused on helping you to maximize rankings, traffic, and conversions from your website.
LeadWalnut uses a combination of Content Strategy, Video Marketing, and Social engagement techniques to improve web performance.
LeadWalnut builds world-class websites, creates engaging success stories, and refines key messages around offerings, and problem areas to build trust and emotional connections with prospects.