Success Story

150% Increase in E-commerce site traffic through SEO

Driving organic growth through product page optimization

Challenge

Despite partnering with renowned brands like Kajaria, Jaquar, Philips, and Kohler, the website failed to showcase its 55K products. The shopify site had many complex technical issues constraining the website's growth. The organic traffic remained low at 20K/month, far below the estimated potential of 300K/month considering the extensive product range and categories.

Client Profile

The client is India’s leading building materials retailer with over 120+ fulfilment centres nationwide, catering to the needs of homeowners, plumbers, electricians, builders, and contractors with a vision to provide a one-stop-shop experience for all construction materials & building products. The company’s objective was to increase its e-commerce website traffic through content optimization, improve engagement on the website, and generate inquiries from form fill-ups.

Key benefits to the Client

150%+

Increase in organic traffic in 12 months

300%

Increase in number of brand keywords on SERP 1st page

30%

Increase in website traffic to the form-fill ratio

Research & Analysis

The initial research revealed that

3K+ products with outdated product information & price were on the website, while new products were not being added periodically.

200+ brand pages were empty or with sold-out products.

A huge number of pages with duplicate content & dynamic URLs were being crawled & indexed.

No new content has been produced in a year, and the existing blogs haven't been updated or optimized.

I am really impressed by how top management gets involved to ensure the quality of deliverables. They are highly responsive, transparent & schedule-driven. If you're looking for a diligent execution partner in your digital growth journey then LeadWalnut can be a perfect partner.

Dhananjay Mirlay Srinivas

What was Done by LeadWalnut

Game Changer

20k+

products were expanded in website through keyword research, proper header tags implementation & accurate pricing details

300+

category page content were created and published

100+

subcategory pages were created based on search intent to cater brand specific queries

100+

Regular blogs were published covering various categories

‍

50K+

dynamic URLs & 100K+ duplicate pages were blocked from crawling and indexing

Performance Indicators

2X growth in organic keyword positioning with 7% keywords ranking in SERP features

90%+ Increased organic website traffic in 12 months

How Leadwalnut can help?

LeadWalnut is an ISO-certified enterprise SEO specialist focused on helping you to maximize rankings, traffic, and conversions from your website.

LeadWalnut uses a combination of Content Strategy, Video Marketing, and Social engagement techniques to improve web performance.

LeadWalnut builds world-class websites, creates engaging success stories, and refines key messages around offerings, and problem areas to build trust and emotional connections with prospects.