Success Story

Attracting 30% more prospects to the lead funnel

Expanding web reach through top-of-the-funnel strategy
Cybersecurity challenge


Cybersecurity being the fastest growing area among enterprises post-pandemic, the client wanted to be ahead in the game in reaching out to new markets and audiences. To achieve their business growth of 30% YoY and continue dominance in the security space, there was an urgent need to have a web strategy to attract and grow the target audience exponentially & rapidly.

Cybersecurity challenge

Client Profile

The client, based out of the US, is a leading cybersecurity solutions provider globally. The key offerings include a wide range of products and services to help businesses protect their networks, devices, and data. The client has been the leader in the Gartner magic quadrant for the last couple of years in some of the key cybersecurity segments like SD-WAN, Network Security, and Next Generation Firewall.

Key benefits to the Client

Increase in organic keywords
Increase in organic traffic
Increase in MGO (Market Generated opportunities)
There are 5000+ pages on the website including Blogs, Videos, Products, Success Stories & Whitepapers.
Content across different categories are not well optimized.
Brand keywords are dominating the traffic share.
Digital assets are not being effectively utilized for funnel optimization.
star iconstar iconstar iconstar iconstar icon
I have worked with many SEO agencies in the past but LeadWalnut stands out in terms of SEO expertise, market research, commitment, responsiveness, project management, and strict adherence to schedule.
Kent Yunk

What was Done by LeadWalnut

Game Changer

business focused TOFU keywords‍ identified in consultation with business


web pages were created, optimized, and published

under the new category ‘Cyberglossary’ in the span of 6-9 months


-point SEO checklist to build high-performing content and track the performance


focused cybersecurity areas were determined & content topic cluster was created around the topics.


similar competition pages were analyzed in detail to understand the gaps, best practices, and opportunities

How Leadwalnut can help?

iso icon

LeadWalnut is an ISO-certified enterprise SEO specialist focused on helping you to maximize rankings, traffic, and conversions from your website.

growth icon

LeadWalnut uses a combination of Content Strategy, Video Marketing, and Social engagement techniques to improve web performance.

leader icon

LeadWalnut builds world-class websites, creates engaging success stories, and refines key messages around offerings, and problem areas to build trust and emotional connections with prospects.

Partner with LeadWalnut to Drive your Digital Growth!
Tell us about yourself and we will tell you how to beat your competition.
Chat Icon
Thank you for your interest in LeadWalnut. Our digital expert will reach you in the next 24-48 hours.
Oops! Something went wrong while submitting the form.