Attracting 30% more prospects to the lead funnel
Expanding web reach through top-of-the-funnel strategy
Challenge
Cybersecurity being the fastest growing area among enterprises post-pandemic, the client wanted to be ahead in the game in reaching out to new markets and audiences. To achieve their business growth of 30% YoY and continue dominance in the security space, there was an urgent need to have an SEO strategy to attract and grow the target audience exponentially & rapidly.
Client Profile
The client, based out of the US, is a leading cybersecurity solutions provider globally. The key offerings include a wide range of products and services to help businesses protect their networks, devices, and data. The client has been the leader in the Gartner magic quadrant for the last couple of years in some of the key cybersecurity segments like SD-WAN, Network Security, and Next Generation Firewall.
Key benefits to the Client
Research & Analysis
The initial research revealed that
What was Done by LeadWalnut
business focused TOFU keywordsβ identified in consultation with business
web pages were created, optimized, and published
under the new category βCyberglossaryβ in the span of 6-9 months
-point SEO checklist to build high-performing content and track the performance
focused cybersecurity areas were determined & content topic cluster was created around the topics as part of a broader SEO strategy
similar competition pages were analyzed in detail to understand the gaps, best practices, and opportunities
Performance Indicators
How Leadwalnut can help?
LeadWalnut is an ISO-certified enterprise SEO specialist focused on helping you to maximize rankings, traffic, and conversions from your website.
LeadWalnut uses a combination of Content Strategy, Video Marketing, and Social engagement techniques to improve web performance.
LeadWalnut builds world-class websites, creates engaging success stories, and refines key messages around offerings, and problem areas to build trust and emotional connections with prospects.
