10% Increase in store footfall MoM through website revamp
In a building product domain, consumers want to physically experience the product before they make a purchase decision. The biggest challenge for Buildpro was how to leverage the online e-commerce store to drive footfall to physical stores. Despite having 5K+ products across 75 categories and 100+ premium brands there was hardly any engagement on the site. This lack of engagement and failure to convert website visitors into store customers resulted in sales loss for Buildpro for the last year.
The client is India’s leading building materials retailer with over 120+ fulfillment centers nationwide, catering to the needs of homeowners, plumbers, electricians, builders, and contractors with a vision to provide a one-stop-shop experience for all construction materials & building products. Buildpro’s objective is to leverage digital channels to grow brand visibility & reach and improve engagement on the website to drive website visitors to visit physical stores.
Key benefits to the Client
Research & AnalysisThe initial research revealed that
What was Done by LeadWalnut
Improved website performance with responsive design, faster loading speed, and optimized mobile/desktop experience
separate pages tailored for builders, plumbers, and bulk purchases to cater to their specific needs
strategic CTAs were implemented like 'Request a callback,' 'Talk to Buildpro Experts,' 'Download Catalog,' and 'Shop by Brands'
stores connected store locator page was developed, including detailed addresses, contact no, and operational timings with the “Direct me to the store” feature
enquiries generated per month by introducing features like AI-based search tool for more accurate product discoverability, WhatsApp chatbot, Wishlist & regional language translations.
How Leadwalnut can help?
LeadWalnut is an ISO-certified enterprise SEO specialist focused on helping you to maximize rankings, traffic, and conversions from your website.
LeadWalnut uses a combination of Content Strategy, Video Marketing, and Social engagement techniques to improve web performance.
LeadWalnut builds world-class websites, creates engaging success stories, and refines key messages around offerings, and problem areas to build trust and emotional connections with prospects.