SEO & CRO Nuts on the House

Forever Free Stuff!

Discover valuable resources and insights to enhance your SEO and website performance.
Select a category below to access our free tools and guides.

Free SEO Resources to Crack the Conversion Code

Proven frameworks that help B2B SaaS teams turn search visibility into demo requests and pipeline

B2B SEO Teardown Guide
Popular

B2B SEO Teardown Guide

Comprehensive guide to identifying
and fixing critical SEO issues for B2B websites
AI SEO Checklist for 2025
new

AI SEO Checklist for 2025

Stay ahead with our updated AI-friendly optimization checklist
Monthly SEO AMA Access

Monthly SEO AMA Access

Join our monthly expert sessions for personalized SEO advice
Subscribe Now
Conversion Benchmarking

Conversion Benchmarking

Compare your conversion metrics against industry standards
Website + CTA Audit (mini)

Website + CTA Audit (mini)

Get quick analysis of your website’s technical setup, UX, CTAs, and CRO impact.
Personalized SEO Teardown

Personalized SEO Teardown

Receive a tailored analysis of your website’s SEO strengths and gaps.

Why Choose These Resources

Enterprise-Tested Frameworks
Pipeline-Focused, Not Just Rankings
Built for AI-First Search (2025)
Ready-to-Execute Action Plans
3 People Presenting the Data

Need Help With SEO & CRO?

Stop choosing between visibility and conversions.
Discover your revenue leaks. Fix your traffic-to-pipeline gap.
 Book a Call
Man Standing with Magnifier

Always Be Learning With LeadWalnut!

Explore our wide range of blogs, webinars, research papers on SEO and CRO stay ahead of your peers.

Martech Summit London 2025

Inside MarTech Summit London's 2-Day Experience: How Enterprises Are Envisioning AI Marketing in 2026

December 18, 2025
5 mins

Exclusive insights from MarTech Summit London 2025: How top CMOs are navigating AI transformation, the psychology of B2B buyers, and why authenticity beats automation, and why 80% would switch brands over AI overuse. CMO perspectives inside.

Reddit SEO Thumbnail

Reddit SEO Strategy for B2B SaaS: Traffic + Community Guide

December 9, 2025
15 mins

Reddit has quietly become one of the most influential platforms shaping enterprise B2B SaaS buying decisions—both in Google search results and inside AI-generated answers. If your brand isn’t present in Reddit’s high-intent discussions, you’re invisible where early-stage consideration now happens.

CRO Thumbnail

7 CRO Tactics That Are Actually Moving the Needle for B2B SaaS Enterprise

December 9, 2025
10 mins

Most B2B SaaS teams obsess over tiny A/B tests while ignoring the strategies that actually produce step-change conversion lifts. After analyzing 110,000+ sessions, here are seven CRO tactics that consistently move enterprise-level metrics.

Fortinet GEO Case Study- Thumbnail

Fortinet's AI Search Visibility Transformation: From 0.6% Citation Share to Featured Positions Across LLM Platforms

December 18, 2025
7 mins

Discover how Fortinet transforms from 0.6% citation share to featured positions across ChatGPT, Google AI Overviews, and Page 1 rankings in just 5 days through strategic GEO optimization.

Illustration of an AI robot analyzing top AI search optimization tools including Semrush, Surfer, SE Ranking, Clearscope, Alli AI, and others, representing the best AI SEO tools for 2026.

10 Best AI Search Optimization Tools in 2026

December 9, 2025
10 mins

Discover the top AI search optimization tools for 2026. Learn which platforms boost visibility across AI engines, enhance SEO performance, and future-proof your digital strategy.

View All