Free Claude Skill · SEO Keyword Research Agent

A Complete Keyword Strategy in 30 Minutes

  • Sprint planning ends with a decision, not a debate
  • Write where you can win, not where competitors already do
  • Catch buyer-language shifts before they hit the SERP

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We've sent the Keyword Research Agent .md file with full setup instructions for Claude and Ahrefs MCP.

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Watch the Agent Run

See the Keyword Research Agent in Action

How The Skill Works

From "we should do keyword research" to a sprint-ready plan

Stage 1 · Phases 1–2

See the full opportunity, not just the obvious one

  • Surfaces keywords you'd never find on your own
  • Matching, Related & "Also Talk About" terms from Ahrefs
  • Branded, duplicate & generic noise stripped out automatically
  • Every keyword validated through live SERP data
Stage 2 · Phase 3

Know what to write, what to ignore, what to defend

  • Missing — write these next: competitors win, you're absent
  • Weak — fix these pages, don't rewrite from scratch
  • Strong — defend these, refresh before competitors catch up
  • Hidden — claim these now while the SERP is still open
Stage 3 · Phases 4–7

Walk into Monday with a plan, not a CSV

  • Emerging buyer language caught from Reddit, LinkedIn & recent blogs
  • Trend signals validated against real search demand
  • Only keywords where you can realistically win make the cut
  • Output: a 5-tab Excel your team can action this week

30 minutes from download to decisions you can defend

No coding. No setup. No "let's regroup next week to align on priorities."

1

Get the Skill

Enter your details. The .md skill file lands in your inbox in under a minute.

2

Open in Claude

Drop the file into Claude.ai or Claude Desktop. Connect Ahrefs MCP once — you're set.

3

Answer 4 Questions

Seed keyword, your brand, three competitors. The skill walks you through it.

4

Brief Your Team

You walk out with a 5-tab Excel. Your team walks into the next sprint with answers.

This Skill Must Run on Claude — Not ChatGPT, Gemini, or Other AI Tools

The skill is built for Anthropic's Claude and depends on the Ahrefs MCP integration exclusive to Claude — used in Phases 1, 2, 5 and 6 for SERP overviews, KD/MSV, and per-keyword ranking lookups. Running it elsewhere produces generic keyword lists with no competitive classification, no SERP validation, and no Missing/Weak/Strong/Hidden buckets.

The cost of a bad keyword list isn't a spreadsheet. It's a wasted quarter

What you walk out withA typical keyword exportKW Research using Agentic Framework
Clarity on what to write next×A 3,000-row CSV and a debateA ranked Missing-bucket your team can action Monday
Confidence you can win×MSV & KD only — no competitive readPer-keyword rank for you + 3 competitors
Protection on what you already own×None — strong pages quietly lose groundStrong-bucket flags pages worth defending now
Edge on emerging buyer language×6–12 month lag, missed entirelyReddit, LinkedIn & recent blogs scanned live
Time to a sprint-ready plan×1–3 weeks of manual sorting30 minutes, end to end
What sprint planning sounds like×"Let's regroup next week to align""Here's what we're shipping this quarter"
Sample Output

What the SEO Keyword Research Agent actually builds

Below is an example of what it provides as output.

LeadWalnut Sample Output

SEO Keyword Research Agent: Output

Detailed report on Missing, Weak, Hidden and Emerging Keywords.

6 pages · 5 reports · View only

These are snapshots from an actual report

Cybersecurity Enterprise SaaS

A backlog that finally had a "yes, write this next"

3x
Organic Keywords
2x
Traffic Growth
180+
Decisions Made in One Pass
12
Sub-Categories Covered
  • 'Quantum security' went from unranked to #1 — chosen, not stumbled into
  • Content team stopped writing what Palo Alto already owned
  • Emerging tab caught LLM-era queries before competitors noticed
Remote Access SaaS

Three weeks of meetings replaced with one Excel file

110
Keywords Classified
42%
Were Missing or Weak
3 → 0
Weeks → Days to Sign-Off
2d
From Output to First Brief
  • TeamViewer, AnyDesk & LogMeIn benchmarked per keyword — no more "we think"
  • Hidden bucket revealed 22 niches the team would never have prioritised
  • Writers stopped asking "are we sure?" — the answer was on row 1

Client names anonymised. Numbers from live engagements run 2024–2026.

For teams who need evidence, not assumptions

SEO Leaders & Managers

AEO & GEO Specialists

Growth & Marketing Teams

Founders & Demand Gen Leads

Frequently Asked Questions

What is the LeadWalnut SEO Keyword Research Agent?
A structured Markdown (.md) Claude skill that runs a 7-phase keyword research pipeline. It pulls Ahrefs Matching Terms, Related Terms and "Also Talk About" data, validates every keyword through SERP overview, captures client + 3 competitor ranks, and outputs a 5-tab Excel with Missing, Weak, Strong, Hidden and Emerging keyword buckets.
What inputs does the skill ask for?
Just four — a seed keyword, your client/brand name, and three competitor names. The skill asks for them one by one so you don't have to format them upfront.
Why must this run on Claude specifically?
The skill depends on Claude's long-context reasoning and the Ahrefs MCP integration exclusive to Claude. Phases 1, 2, 5 and 6 lean heavily on live Ahrefs SERP data, KD/MSV, and per-keyword ranking lookups. Running the prompts in ChatGPT or Gemini removes the live SEO data layer and produces unfiltered, unranked lists.
Do I need Ahrefs to use this skill?
Yes — Ahrefs with MCP enabled is required. The full pipeline relies on Ahrefs for Matching Terms, Related Terms (Also Rank For + Also Talk About), per-keyword SERP overview, and competitor ranking lookups. Without it, Phases 1, 2 and 5 cannot run.
How are Missing, Weak, Strong and Hidden defined?
Missing — client is unranked (rank 101) and at least one competitor ranks in the top 10. Weak — client ranks worse than 10 but is on the SERP, while a competitor is in the top 10. Strong — client already ranks in the top 10. Hidden — none of the above apply, surfacing niche opportunities none of the four players own yet.
What does the Emerging Keywords tab cover?
Phase 4 scans recent Reddit threads, LinkedIn posts and blogs related to your topic and surfaces the top 10 new phrases users have started using. Each row keeps clickable links back to where the phrase was found, plus MSV, KD, intent and ranking data once validated through Ahrefs. The skill drops any row where your client already ranks ≤ 20 — so the tab only shows real, unowned momentum.
What does the output file look like?
A single Excel file with exactly five tabs — Missing Keywords, Weak Keywords, Strong Keywords, Hidden Keywords, and Emerging Keywords — in that order. Each row carries Keyword, MSV, KD, Intent, Client Rank, Client Top URL, plus Rank + Top URL for each of the 3 competitors. No extra summary tabs, no enhancements added.
How is this different from the exports I already get from Ahrefs or Semrush?
Ahrefs and Semrush hand you raw keyword data — thousands of rows you still have to filter, classify and benchmark by hand. This skill runs the entire 7-phase workflow on your behalf: pulls the data, removes branded/duplicate/generic terms, looks up SERP rankings for you and 3 competitors, classifies every keyword into one of five action buckets, and delivers the file you'd otherwise spend a week building.
Is the Keyword Research Agent really free?
Yes. The .md skill file is free — no payment, no credit card. You'll need a Claude account (free or Pro) and an Ahrefs subscription with MCP enabled. If you'd rather have us run the research for you and execute the recommendations, you can book a free audit.
Can LeadWalnut handle the full keyword strategy and execution for me?
Yes. We run end-to-end keyword strategy for enterprise B2B SaaS — sub-cluster prioritisation, content brief production, page-level execution, ranking tracking, and quarterly refreshes. Book a free audit to get started.

Build Your Quarterly Content Plan in 30 Minutes

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