Know Your Content's EEAT Score Instantly
Drop your URL and get a breakdown of Experience, Expertise, Authority, and Trust signals.
Analyzing signals...
How It Works
Four steps. Forty seconds. Specific findings — not vague recommendations.
Enter Your URL
Any page — blog post, product page, landing page, or a competitor URL you want to benchmark against.
Deep Signal Scan
We analyze 10+ EEAT signals drawn from Google's QRG and B2B SaaS content benchmarks.
Get Your Score
A clear breakdown across all four EEAT dimensions with specific, actionable findings — not generic advice.
Apply & Dominate
Fix the gaps, outrank competitors, and get cited by AI search engines when your buyers are researching.
What the Tool Analyzes
Most tools tell you EEAT matters.
We show exactly where you're winning — and where authority leaks.
First-Hand Knowledge
Original data, practitioner-level depth, visible author credentials — signals that a real subject matter expert produced this content, not a generalist writer optimizing for keywords.
Topical Command
Technical accuracy, domain-specific language, content depth vs. surface coverage — the difference between a page that informs and one that demonstrates mastery.
Off-Page Weight
External trust signals, brand mentions, authorship attribution, internal linking structure — how the page positions your domain within its category beyond its own content.
Buyer Confidence
Company transparency, contact details, schema markup, claims substantiation — whether a cautious B2B buyer would trust this page enough to share it internally.
EEAT Is No Longer Just a Google Thing
When buyers ask ChatGPT, Perplexity, or Gemini for recommendations, AI cites pages it perceives as high-authority and high-trust. Strong EEAT gets you into that conversation before a prospect ever visits your site.
B2B SaaS & Tech Companies
Where Stakes Are High
- → Buyers research deeply long before any sales conversation starts
- → Content must satisfy technical evaluators and C-suite decision makers
- → Competitive markets make generic content invisible
- → AI search influence on pipeline grows every quarter
Ranking Resilience
Strong EEAT pages survive algorithm updates. Thin content doesn’t.
AI Citation Eligibility
High-EEAT pages get cited in ChatGPT, Perplexity, and Gemini.
Buyer Confidence
Trusted content travels internally. Weak content stops at the first reader.
Competitive Moat
The EEAT gap between average and excellent is large — and winnable.
Built on Real Research.
Not Generic Checklists.
LeadWalnut team studied Google's Search Quality Evaluator Guidelines, leading SEO research, and hundreds of B2B SaaS content audits — then compiled a best practices framework specifically for B2B tech content. What you get is a signal scan built on how Google's quality evaluators and AI models actually assess content credibility in competitive categories.
What CMOs Are Asking
Why does EEAT matter more now than two years ago?
Google's Helpful Content updates and the flood of AI-generated content forced a reckoning. When millions of mediocre pages compete for the same rankings, EEAT became Google's primary filter for what's actually trustworthy. In competitive B2B categories, strong EEAT is no longer a differentiator — it's the entry point.
How does EEAT affect our visibility in ChatGPT, Perplexity, and Gemini?
AI models consistently favor pages with clear authorship, substantiated claims, strong domain authority, and structured trust signals. Improving your EEAT score is one of the highest-leverage moves for GEO — earning your brand a place in AI-generated answers before your buyer clicks anything.
How is this different from a standard SEO audit?
A standard SEO audit covers technical health — speed, crawlability, backlinks. An EEAT audit covers credibility: whether your content is classified as genuinely expert and trustworthy versus algorithmically optimized fluff. In 2025, EEAT gaps are responsible for more B2B SaaS ranking stagnation than most technical issues combined.
Can we analyze competitor pages, not just our own?
Yes — and it's one of the most instructive exercises you can run. It shows exactly which authority and trust signals your competitors are leveraging and where you have an exploitable gap. We regularly use competitive EEAT benchmarking for our enterprise clients before building content strategy.
What should we do after we get our EEAT score?
The report surfaces specific gaps across all four EEAT dimensions. Some fixes are fast — author bios, schema markup, data citations. Others need a strategy shift. If you want a structured fix plan tied to pipeline impact, book a free teardown call. We'll show you exactly where to prioritize.