Top E-E-A-T Score Calculators & Audit Tools of 2026

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is not a single Google “score,” but it is a real evaluation framework used in Google’s Search Quality Rater Guidelines and reinforced by “helpful, reliable, people-first content” guidance.

That’s why “E-E-A-T calculators” have become popular: they turn scattered trust signals (authorship, citations, schema, site proof, policies, reviews, freshness) into an audit-friendly checklist and a benchmark score.

This guide compares the top E-E-A-T calculators & audit tools using one consistent test URL, then explains what each tool gets right, what to watch out for, and how to choose a calculator that matches SEO and AI visibility needs.

Test method used for all tools

To keep results comparable, each tool was tested using the same page wherever possible:

• Test page: Fortinet’s glossary article “What is Cybersecurity?” (page-level tests)
• Test domain: Fortinet.com (domain-level tests)

Quick ranking snapshot: which tools felt the most usable

These tools stood out because they 

(a) generate a clear E-E-A-T score, 

(b) show pillar breakdowns & 

(c) provide actionable gaps - not just generic advice.

Top tier: strongest “calculator + audit” experience

1. LeadWalnut E-E-A-T Score Checker (free)
2. SEOwind E-E-A-T Score Checker (free → upgrade for deeper workflow)
3. Nuwtonic E-E-A-T Audit Tool (free)

Useful, but more limited (site-only / no leadership summary / manual scoring)

• Outline Ninja (site trust signals checklist style)
• SEO Review Tools Helpful Content Analysis (scoring + pass/fail, but limited executive summary)
• Kia Ora Digital E-E-A-T checker (long, generic report formatting)
• Insites free E-E-A-T audit (lead capture heavy; limited transparency)
• Milestone E-A-T estimator (manual inputs, unclear applicability)
• WordsAtScale estimator (self-assessment, no validation)

1. LeadWalnut E-E-A-T Score Checker (Free)

Tool URL: https://www.leadwalnut.com/tools/eeat-score-checker

What it does

LeadWalnut’s calculator generates a leadership-ready E-E-A-T report from a single URL:

• Final E-E-A-T score + pillar scores (Experience, Expertise, Authority, Trust)
• Page-level schema markup summary
• “Strengths” vs “Critical gaps” with priority-style fixes
• Option to receive a detailed report via email (useful for sharing internally)

What stood out in testing

• The output is structured like an executive summary, not just a raw checklist.
• The gap explanations are easier to translate into on-page action items (authorship, citations, freshness, third-party proof, schema completeness).
• A strong fit for teams that need a quick audit artifact to share with SEO leadership, marketing heads, or stakeholders.

Pros

• Clear score + pillar breakdown + prioritized gaps
• Includes both content signals and trust-site signals (via summary + checks)
• Shareable reporting flow

Cons

• Email delivery step may be an extra hop for some teams (but helpful for report distribution)

Clutch Rating:

Tool Screenshots:

2. SEOwind E-E-A-T Score Checker (Free → upgrade for deeper workflow)

Tool URL: https://seowind.io/eeat-score-checker/

What it does

SEOwind provides a URL-based E-E-A-T score with a visual pillar breakdown (radar chart style). The free experience shows a score; a deeper workflow (“how to improve”) pushes into an editor-like environment.

What stood out in testing

• Strong for content-level checks (page focus), but less for site-wide trust signals.
• The improvement flow can feel “execution-oriented” because it drops into editing workflows rather than summarizing outcomes for leadership.

Pros

• Simple URL input and fast scoring
• Clear pillar visualization
• Natural path into content refinement workflows

Cons

• Improvement details require signup / deeper product flow
• Less emphasis on site-level trust proof (policies, org proof, etc.) compared with site scanners

Clutch Rating:

Not listed on Clutch

Tool Screenshots:

3. Nuwtonic E-E-A-T Audit Tool

Tool URL: https://nuwtonic.com/tools/eeat-audit

What it does

Nuwtonic is a clean, fast E-E-A-T audit tool that provides:

• Overall score + grade
• Benchmark-style comparison (score vs industry average / leader)
• Pillar-level checks (authorship, citations, schema, security, policies, etc.)
• Actionable recommendation blocks (“Quick wins” and “Strategy”)

What stood out in testing

• Presentable UI for stakeholders.
• The audit flags are useful, but there’s limited “evidence” detail to validate why a pass/fail occurred.

Pros

• Strong UI + benchmarking
• Actionable recommendations are easier to hand to a content/SEO team
• Good balance of page signals + some trust/site signals

Cons

• Limited “proof” detail for validation (why the tool concluded a signal exists or not)

Clutch Rating:

Not listed on Clutch

Tool Screenshots:

4. Outline Ninja “Trust & E-E-A-T Checker” (Site checklist style)

Tool URL: https://outline.ninja/eeat-checker/

What it does

Outline Ninja functions like a site trust scanner: it requires an email + a domain and then scans multiple trust and E-E-A-T factors, outputting a pass/fail list.

Pros

• Great for surfacing site-level trust signals (policies, contact pages, security files, schema presence, about pages, etc.)

Cons

• Not truly page-level: content depth, freshness, stats quality, author credibility on the specific article may not be measured well.

Clutch Rating:

Not listed on Clutch

Tool Screenshots:

5. SEO Review Tools – Helpful Content Analysis

Tool URL: https://www.seoreviewtools.com/helpful-content-analysis-tool/

What it does

This tool scores content and shows a detailed breakdown of questions mapped to Google’s helpful content / quality concepts.

Pros

• Simple URL input and fast scoring
• Detailed question-level pass/fail breakdown
• Useful as a QA checklist for content updates
  

Cons

• “Expert-written/reviewed” can show as passed even without visible author proof
• No leadership-ready summary or prioritization
• Limited “what to fix” recommendations

Clutch Rating:

Not listed on Clutch

Tool Screenshots:

6:. Kia Ora Digital – E-E-A-T Content Checker

Tool URL: https://www.kiaora.digital/seo-tools/eeat-checker/

What it does

Allows multiple URLs and outputs a long-form report with scoring and recommendations.

Pros

• Covers multiple pages quickly (batch review)
• Helps spot repeated EEAT gaps across URLs
• Useful as a rough first-pass checklist

Cons

• Recommendations are broad and generic (limited specificity)
• Not leadership-presentable (dense, text-heavy formatting)
• Lacks clear evidence/traces for why a score was assigned

Clutch Rating:

7. Insites – Free E-E-A-T Audit

Tool URL: https://www.insites.com/resources/free-eeat-audit

What it does

Captures user details (including phone) before returning a single E-E-A-T score and a brief, high-level suggestion—without showing the specific checks or evidence used.

Pros

• Fast score output once details are submitted
• Simple, lightweight audit flow

Cons

• Limited transparency (no clear checklist/evidence behind the score)
• Recommendations can be generic or misaligned with on-page reality

Clutch Rating:

Not listed on Clutch

Tool Screenshots:

8. Milestone – E-A-T Estimator (Manual input calculator)

Tool URL: https://www.milestoneinternet.com/eat-estimator

What it does

A manual input form across E-A-T pillars (e.g., number of thought leaders, page counts, backlinks, Core Vitals, bounce rate), then outputs a numeric score with text guidance.

Pros

• Helpful for a quick internal baseline using known metrics
• Simple output with a score range interpretation

Cons

• Requires manual inputs that are hard to gather quickly (analytics + content exports)
• No validation against the actual page/site (self-reported data)
• Limited improvement guidance (no specific, prioritized recommendations)

Clutch Rating:

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9. WordsAtScale – E-E-A-T Score Estimator (Self-assessment)

Tool URL: https://wordsatscale.com/e-eat-score-estimator/

What it does

A questionnaire that relies on manual selections for each E-E-A-T pillar, then outputs pillar scores.

Pros

• Clear pillar-by-pillar questionnaire
• Helps teams think through E-E-A-T pillars and missing basics

Cons

• No crawling or validation (results depend on user inputs)
• Not audit-grade or leadership-presentable for reporting
• No page-level evidence or prioritized “what to fix” actions

Clutch Rating: 

Not listed on Clutch

Tool Screenshots:

What to look for in an E-E-A-T calculator

A “good” E-E-A-T calculator should map closely to what Google encourages creators to improve:

• Helpful, reliable, people-first content principles
• Clear creator/site responsibility, reputation research, and E-E-A-T evaluation concepts

Minimum requirements checklist

• Score + pillar breakdown (not just one number)
• Evidence or detectable signals (author, schema, citations, freshness, policies)
• Actionable gaps with clear priority‍
• Shareable output (executive-ready summary, downloadable or email report.

Comparison table: Top E-E-A-T calculators at a glance

Recommended workflow for teams that want higher rankings and AI citations

To build stronger E-E-A-T signals (for Google rankings and AI visibility), a repeatable workflow works better than one-off scoring:

1. Run an E-E-A-T calculator on priority pages (product pages + top traffic pages)
2. Fix the fundamentals:
   • Add author attribution + bio proof
   • Add credible citations and references
   • Add freshness indicators and update cadence
   • Improve schema coverage where relevant
3. Re-run after changes and track improvements monthly

This aligns directly with Google’s guidance on creating people-first, reliable content.