Free Claude Agent · Competitive Analysis

Turn Competitor Data into a Winning Strategy.

One agentic run. A leadership-ready competitive analysis dashboard with keyword gaps, backlink trends, LLM visibility, and prioritized actions.

  • ✓ See which categories you're winning or losing against each competitor, not just overall rankings
  • ✓ Spot the content gaps your competitors are exploiting to capture demand you should be winning
  • ✓ Understand why a competitor leads in a specific space: traffic, backlinks, or AI citation share

Close the gap with your competitors

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We've sent the Competition Analysis Agent .md file with full setup instructions for Claude and Ahrefs MCP.

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Watch It in Action

See the Competition Analysis Agent in Action.

From target + competitors to a complete dashboard with keyword gaps, backlink trends, and LLM visibility — in a single Claude session.

How the Competition Analysis Agent Works

Battle-tested on enterprise B2B SaaS clients — not a one-prompt shortcut.

The same competitive intelligence framework LeadWalnut runs for enterprise clients — packaged as a structured Claude agent you run yourself.

Step 1

Keyword & Traffic Intelligence

  • Total organic keywords, Page-1 share, and Top-3 position split
  • 12-month traffic trends per domain via Ahrefs MCP
  • Branded vs non-branded traffic breakdown
  • Top 10 traffic-driving keywords and pages, side-by-side
Step 2

SERP & Backlink Analysis

  • 12-month backlinks acquired trend per domain
  • Referring domain quality distribution and anchor text audit
  • Keyword gap buckets: Lagging, Missing, and Winning
  • Content gap analysis with traffic-at-stake estimates
Step 3

LLM Visibility & Action Plan

  • 60 non-branded prompts (15 per category × 4 categories)
  • ChatGPT, Perplexity & Gemini citation presence per domain
  • New content opportunities from trend research per category
  • Prioritized action items across all 4 categories
Every section runs from real Ahrefs data + live web search — not AI guesses. You review a sign-off gate before the agent pulls a single number.
Steps Involved

From download to an actionable dashboard in 4 steps

No spreadsheet wrangling. No manual SERP screenshots. Confirm inputs, review sign-offs, get your dashboard.

1

Get the Agent

Enter your details above. We'll email you the .md file and Ahrefs MCP setup guide.

2

Set Your Inputs

Upload to Claude Desktop. Confirm target, up to 3 competitors, geography, and 4 categories at the sign-off gate.

3

Let the Agent Run

The agent queries Ahrefs MCP across all 7 sections — keywords, backlinks, SERP gaps, and LLM visibility.

4

Present Your Dashboard

HTML dashboard + Excel workbook delivered. Review the action items and share with leadership the same day.

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The Competition Analysis Agent must run on Claude — not ChatGPT, Gemini, or other AI tools

This agent is built for Anthropic's Claude and requires the Ahrefs MCP integration for live organic keyword data, backlink stats, and referring domain trends. Without Claude + Ahrefs MCP, the competitive analysis defaults to outdated training data — no real keyword positions, no 12-month backlink trends, no verified SERP gaps.

What the Competition Analysis Agent Covers

7 critical insights tied to the KPIs your business cares about.

Every competitive analysis run by the agent covers all 7 sections in full — enforced by the skill's strict-rule system so nothing gets quietly dropped.

§1.1

Keyword Performance

Are you winning the keywords that matter?

See your Page-1 share, Top-3 positions, and the keywords driving real traffic — side-by-side with every competitor.

§1.2

Traffic Overview

Who is growing faster and why?

12-month traffic trend per domain with branded vs non-branded split, so you know whether a competitor's growth is earned or brand-driven.

§3.3

Backlink Performance

Who is building domain authority faster?

12-month backlinks acquired trend per domain, referring domain quality, and anchor text breakdown — so you know who's building authority and where.

§3.4

SERP Category Analysis

Which keywords are slipping and what traffic is at stake?

Four category tabs, each with Lagging / Missing / Winning keyword buckets, content gap analysis, and 3–5 named content opportunities from trend research.

§3.5

LLM Visibility

Which brand is winning AI-generated answers?

60 non-branded prompts across 4 categories, mapped to ChatGPT, Perplexity, and Gemini citation presence per domain — with a visibility score per category.

§3.6

Website Insights

Where does your site lose trust before the click?

Five synthesized takeaways on where competitors' CTAs, trust markers, and UI leave your target exposed — based on live page analysis.

§3.7

Action Plan

A clear, prioritized plan your team can start on Monday.

3 data-tied actions per category × 4 categories = 12 total action items. Each action cites a specific metric from the analysis — no generic recommendations, no guesswork.

Why This Report Is Reliable

Every number is validated against a verified source.

🚫

Data is not hallucinated. Every metric in the dashboard is pulled from Ahrefs MCP or live web search at run time. The agent never generates or estimates numbers from its training data.

📡

Live Ahrefs data, not cached exports. Keyword positions, traffic trends, and backlink counts are queried in real time via Ahrefs MCP, not from spreadsheets refreshed last quarter.

🔒

Two sign-off gates before any data is pulled. You confirm URLs and categories first. The agent locks them in and proceeds with no mid-run assumption changes.

📌

Every action item cites a specific metric. Each of the 12 actions references a number from the analysis directly. No generic recommendations, no guesswork.

Why This Approach Works

Generic Prompt Run Audit vs Agentic AI Framework.

DimensionGeneric AI Prompt / Manual ResearchLeadWalnut Competition Analysis Agent
Data source×Exported CSVs, stale screenshots✓Live Ahrefs MCP + web search at run time
Competitor coverage×Ad hoc, inconsistent across analysts✓Up to 3 competitors, all sections identical structure
LLM visibility×Missing or manually spot-checked✓60 prompts across 4 categories, 3 platforms
SERP gap analysis×Lagging keywords only✓Lagging + Missing + Winning buckets per category
Backlink trend×Point-in-time snapshot✓12-month acquired trend, line chart per domain
Content opportunities×Manually identified, no trend research✓3–5 named trends with competitor coverage check
Action items×Generic recommendations, no data anchors✓12 prioritized actions, each citing a specific metric
Output readiness×Raw data needing formatting✓HTML dashboard + Excel workbook, ready to present
Who This Is For

Built for marketers where staying number one is non-negotiable.

SEO Leaders

Own category rankings and prove it with data your CMO can act on.

Growth & Revenue Leads

Turn competitive gaps into pipeline by knowing exactly where to invest next.

Content Strategists

Stop guessing what to write next — build content against real gaps and traffic-at-stake.

Founders & CMOs

Walk into every board or leadership meeting with a clear picture of where you stand and why.

FAQs

Frequently Asked Questions

What exactly does the Competition Analysis Agent produce?
Two deliverables: a self-contained HTML dashboard with tabbed navigation (Summary, Keywords, Traffic, Backlinks, SERP Categories, LLM Visibility, Website Insights, Action Items) and a 3-sheet Excel workbook (Input, Output, Process Checklist). Both cover 7 sections across your target and up to 3 competitors in 4 categories of your choice.
Why must the Competition Analysis Agent run on Claude specifically?
The agent relies on Claude's Ahrefs MCP integration to pull live organic keyword data, 12-month traffic trends, backlink acquisition stats, and referring domain quality distributions. Running it on ChatGPT or Gemini removes the live data layer entirely — you'd get analysis built on stale training data, with no real SERP positions and no verified backlink trends.
Do I need Ahrefs to use this agent?
Yes. Ahrefs MCP is required for Sections 1.1, 1.2, 3.3, and 3.4 — the core keyword, traffic, backlink, and SERP data that drive the dashboard. Without it, the agent can't pull the 12-month trend data, keyword gap buckets, or referring domain analysis. The setup guide we send includes step-by-step Ahrefs MCP instructions.
Can I choose my own competitors and categories?
Yes — and the agent asks you to confirm both before pulling any data. You choose up to 3 competitors and 4 categories. If you don't have 4 categories in mind, the agent scans the target's top pages and product portfolio to propose candidates, then waits for your sign-off before proceeding.
How does the LLM visibility section work?
For each of the 60 non-branded prompts across 4 categories, the agent runs a live web search to check whether the target or competitor URLs appear in top organic results, PAA panels, or AI Overview snippets. It cross-checks with Ahrefs organic keyword rankings and PAA coverage, then assigns a Y/N citation presence based on at least two positive signals. The signal source is shown in the dashboard alongside a projection banner.
How is this different from exporting Ahrefs data and building a deck manually?
Manual competitive analysis typically covers keyword gaps and maybe backlink snapshots. It rarely includes LLM visibility projections, content gap analysis with traffic-at-stake, 12-month trend charts per domain, or data-tied action items. The Competition Analysis Agent enforces all 7 sections in a single run and outputs both a presentation-ready HTML dashboard and a structured Excel workbook — without any formatting work on your end.
Is the Competition Analysis Agent free?
Yes. The agent is a free .md file you upload to Claude. You'll need a Claude account (Pro recommended for longer runs) and an Ahrefs subscription with MCP enabled. If you'd prefer LeadWalnut to run the full analysis for your client or internal team, we offer that as a managed service — get in touch here.

Your competitors already know where you're vulnerable. Do you?

Get a competitive analysis dashboard built on live Ahrefs data — with a clear action plan your team can execute the same week.

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