Most B2B SaaS marketing teams now use AI to write faster, yet the work still runs the old way, and leadership still waits two quarters to see search move. In this masterclass, hosted by LeadWalnut, Ajay Batra shows how marketing leaders get 5X output with Claude Cowork by pairing AI agents with human expert sign-off, with every workflow tied to business KPIs.
Over 600 marketers registered, from CMOs and founders to SEO and content leads. Three agents ran live on real data, start to finish.
Speakers
- Ajay Batra - CEO & Co-founder, LeadWalnut. 10+ years leading search programs for 30+ B2B SaaS enterprises, including Fortinet, Splashtop, and eFax.
- Sudha Bala - Marketing Head, US, LeadWalnut (moderator). Nearly two decades in customer success and SaaS growth strategy.
What's Covered
Why marketing needs a new operating system
Discovery now runs on two surfaces: Google results and AI answers in ChatGPT, Gemini and AI Overviews. Ajay names the three pains leaders feel: a search landscape that shifts every month, leadership that wants proof in days, and competitors moving faster with AI. Winning both surfaces takes SEO plus GEO and AEO working together.
Live demo 1: blog revamp
Decaying blogs lose rankings, and AI answers skip them. The Content Creation & Refresh Agent rebuilds a page with key takeaways, question-led headers and sourced facts in 20 to 30 minutes, followed by human sign-off. One rewritten "remote access" blog moved from bouncing between #5 and #15 to a steady top 3, reaching #2 in June. Two blogs from registrants were revamped live.
Live demo 2: content gap analysis
You can't fix gaps you can't see. The Content Coverage Analysis Agent scores every page by funnel stage against your top competitor in about 30 minutes. In the demo, a patch management category showed 83% topic coverage overall but only 45% against the leading rival, and the agent turned that into a ranked list of MoFu and BoFu pages to build next.
Live demo 3: backlink QA
Most teams report a count of links, not what they moved. The High-Authority Backlink Agent validates each domain, reviews guest-post drafts, and connects every placement to keyword gains on Google's first page.
The framework behind 5X output
Three pillars, five steps. Structure: define the process and package it as a reusable skill file. Platform: configure Claude Cowork and connect GSC, GA4, Ahrefs, Webflow and Drive. Human in the loop: run it, then an expert vets the output. You build the skill once; every run after that takes a few hours. Every agent in the LeadWalnut AI Agent Hub follows this build.
Proof: Splashtop results
The same agents grew Splashtop's non-branded organic traffic 3.5X (Q4 2024 to Q2 2026), lifted page-one keywords by 44%, and raised conversions by 15%. Watch the 2-minute Splashtop case study.
Run an agent on your own site
Start with a $99 two-week DIY trial of any agent, have LeadWalnut customize one for your data, or roll out custom agentic workflows across your team. See the Claude workshop offer for details.
Who Should Watch
- CMOs and VPs of Marketing rebuilding how the function runs with AI
- Heads of SEO, GEO and AEO tracking visibility across Google and AI answers
- Content leads fixing decaying blogs and topic gaps
- Founders and growth leaders scaling output without adding headcount
